Advertising for Free
It seems impossible to hear about free advertising. But with a little imagination and creativity, there are many ways to reduce advertising costs.
If a company wants to advertise, they can create content related to their area of expertise and submit it to media outlets and publications interested in that area. Promotional articles can include information about the business and dealership opportunity.
As a result of the increase in Internet users, the number of websites providing free services is increasing.
It is possible to write articles for these websites, which can be freely broadcast to hundreds of audiences each day.
Once some level of recognition is achieved the business will become increasingly popular with the public. Because of their popularity, they may receive invitations to participate in interviews and radio and television talk shows. Given the free promotion opportunity they offer, these opportunities should not be missed. If it is taking some time to take a break, the manufacturer can be contacted through letter and then through phone call or personal meeting. The type of business expertise that can be discussed during the visit will be of interest to the viewers of the specific channel. Once a business has established a reputation for being customer-friendly, more offers start coming in.
Another excellent idea is to post free notices on neighborhood bulletin boards, such as those found in grocery stores, libraries, and salons. These boards allow advertising circulars to be posted free of charge. A large number of circulars can be distributed at malls, shopping centers and bus stops, especially on weekends when there is a lot of traffic. For this purpose, part-time student employment is an option.
Promotional advertising may be printed on envelopes used by business organizations. Both the recipient and the sender can see this advertisement. Customers can receive promotional offers through postcards, which must be fully utilized so that only space is left for the address.
Some of the newest mail-order publications offer free introductory and seasonal discounts to advertisers. Other publications offer pay-per-request space. It is possible to inquire about stand-by space, which means that the publication will put the presentation of advertisements on hold until the space is sold, in which case a savings of thirty-three percent can be achieved. These types of proposals are usually published in local newspapers.
If the company publishes advertising leaflets or catalogues, it is possible to exchange advertising by getting in touch with other publishers. In exchange for placing their ad in the company’s publication, they can place their ad.
Customer may receive complimentary offers. This can be accomplished by sending emails or printing newsletters with information related to areas of interest to desired customers, which can then be popularized by taglines. Include a free coupon that customers can use toward purchases if a certain requirement is met, such as a minimum purchase of $50. This way the response will be overwhelming and most people will buy something to avail the free offer. Imagination and research are the basic components of free advertising. Opportunities should be sought to increase sales and competent workforce should be utilized.